Updated January 6, 2025.
Sections:
- Muuver Privacy Policy and Statement
- Data Protection Statement for EU Resident Members (GDPR)
- Consumer Privacy for California Resident Members (CCPA)
Our Philosophy On Privacy
With members being our primary consideration, our Prime Operating Directive is to protect member’s privacy and identity, vowing never to connect members with their behavioural record or personal data, nor to sell or give away that relational information or personal data, ever.
We also help protect member’s public privacy by giving each member complete control of which parts of their information are visible and/or available to whom, to the best of our ability and the ability of the technologies that we employ in the deployment of our services.
We have developed this Privacy Policy in order for you to understand how we collect, use, communicate and disclose and make use of your personal information.
The following outlines our privacy policy:
1) MUUVER PRIVACY POLICY AND STATEMENT
General Policies on Information Collection
We’ll tell you how and why we collect your data in all our services and features.
We’ll only use it for what we said it would be used for, and keep it safe and secure.
You have full control over its privacy, visibility, access and ability to be monetized by you, using our services.
We may charge for some services in the future.
What Personal Data We Collect and Why We Collect It
This section is about what data we collect and why.
A. Data Collected to Manage Your Membership
We need some basic info to create an account for you.
B. Data Collected for Personal Profiles
You can also enter a lot more data about yourself in your Profile section so that you can maximize its value and safely monetize it through our services at some point in the future.
If you have a Gravatar or other image associated with your email we’ll use it as your Profile Avatar.
Advertisers on muuver.com will never be able to connect any data about you back to you unless you approve and consent to it.
C. Data Collected from SmartSurveys, DataGames and DataTags
Most of the services and features on our site are designed to capture important and valuable pieces of your personal data for you, including your DataTag vote values which are also used to create a Global SuperScore (global sentiment score) for the subject of the DataTag.
You control the privacy and visibility of all your personal data, including DataTags.
D. Data Collected from Posts and Comments on Muuver
If you make posts with DataTags on muuver.com we add your DataTag vote value to the Global SuperScore (global sentiment score) for the subject of your DataTag.
We collect and store your posts, comments, text content, media uploads, post reactions and outside links to muuver.com safely and securely until you tell us to delete, edit/change or deliver it to you.
You have full control over the privacy and visibility of this information on muuver.com only. You can also edit or delete this information at any time you wish, yourself.
E. Data Collected as Uploaded Media
We collect and store your media uploads (images, videos, audio files, application files, etc.) to muuver.com safely and securely until you tell us to delete, edit/change or deliver it to you.
You have full control over the privacy and visibility of this information on muuver.com only. You can also edit or delete this information at any time you wish, yourself.
F. Data Collected from Contact Forms
We keep contact form submissions for a period of 3 years and only use the information to fulfill the intent of the contact form.
G. Data Collected by Our Newsletter Subscription System
If you register an account on muuver.com or subscribe to our newsletter you will receive occasional update Newsletter emails that may be of an entertainment, educational or promotional manner. emails
H. Data Collected for Purchase Transactions
If you purchase something on our site we will install transaction-specific cookies in your browser, as well as collect your billing/shipping address(es) and phone number to help with the transaction completion and fulfillment process.
Our third-party payment provider may collect this same information from you and will also collect your credit card information or other payment fulfillment system information for payment processing.
Your transaction information will never be shared or sold for any reason, unless you direct us to do so with it.
I. Data Collected for Cookies
We put web cookies in your browser to personalise and maintain the coherence of your experience on muuver.com.
We also use cookies to track your activities on the site which allows us to upgrade the site performance and also offer you MiCRED reward points for completing certain actions on the site.
We will never sell or share any of your activity information collected from cookies we install in your browser.
J. Data Collected From Your Posts on Other Social Platforms
If you connect any of your social accounts to muuver.com, we are able to pull your posts with DataTags on those platforms into muuver.com so you don’t have to come to muuver to make DataTag posts.
When you connect a social account, we only access your name, username, email, avatar image and post content.
We only collect and display your posts from social accounts that contain a DataTag or our “trigger hashtag” (e.g: #muuvit etc.). If your post on your connected social account does not contain a DataTag, we do not keep or store it – it is parsed out of any content of yours we store.
We keep your posts and data from other platforms safely and securely stored.
You have full control over the privacy and visibility of this information on muuver.com only. You have to go to your account on your other social sites to set your privacy preferences there.
K. Data Collected for MiCRED Points Reward System
We put web cookies in your browser to to track your activities on the site which allows us to offer you MiCRED reward points for completing certain actions on the site.
Your MiCRED total is publicly viewable on our site because they are the primary tool other members and website visitors use to determine your level of participation, engagement and overall credibility ranking on muuver.com.
We will never sell or share any of your MiCRED points rewards information collected from cookies we install in your browser, other than your points totals as mentioned above.
L. Data Collected by Embedded Content From Other Websites
Websites that host any content that is embedded on our website (such a YouTube, etc.) may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content whether you have an account there or not and regardless if you are logged in to that website account.
M. Data Collected for Website Analytics
We use Google Analytics monitor our website traffic in order to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.
N. Data Collected for Ad Servers
We may at times display ads from ad server networks on certain pages. These ad server companies may collect information about your visit to our website and/or your interaction with any ads served by them.
With Whom Do We Share Your Personal Data?
Who we share your personal data with: NOBODY. (Unless you tell us to.)
Or, unless we’re directed to by law or to protect someone in danger of being harmed.
Some basic information may be required to be shared with 3rd-party service providers for the sole purpose of carrying out the services. Without the information the service could not be performed (e.g: personal payment information for payment providers).
Categories of Recipients of Your Data
Some basic information may be required to be shared with 3rd-party service providers for the sole purpose of carrying out the services. Without the information the service could not be performed (e.g: personal payment information for payment providers).
How Long We Retain Your Data
We retain almost all of the data we collect about and from you, indefinitely, because THIS IS YOUR ASSET and so that you can continue to store and stockpile your personal data assets so that you can maximize its value and safely monetize it through our services at some point in the future.
What Rights You Have Over Your Data
You have 3 main rights over your data.
- You can request a copy of all data we have stored on you at any time – this is known as “the right to access”.
- You can request us to update, edit or correct any data we have stored on you at any time – this is known as “the right of rectification”.
- You can request us to delete some, any or all data we have stored on you at any time – this is known as “the right of erasure”.
We strive to give you many additional controls over your data as well, including its visibility settings in various places on our website, and what levels of access certain verticals or specific advertisers have to include your data in our insights tools.
How To Request, Edit or Delete Your Data
You can download or delete your data through your Account Privacy settings.
Requests Made Through Agents
Children’s Data and Privacy
Where We Send Your Data
How We Protect Your Data
We have implemented a number of security and process measures to protect and secure your data. These include technical measures such as encryption of password and transactional data; security measures such as two factor login authentication for admins and members if they so choose; and measures such as staff training and policies regarding data asset protection and security.
2) DATA PROTECTION STATEMENT FOR EU RESIDENT MEMBERS (GDPR)
As a resident of the European Union there are special considerations and rights associated with your personal data that we are happy to make available to you. We fully support all national and international regulations that help protect your privacy and access to your personal data created on online platforms.
We have provided a number of features and services designed specifically for you to obtain full control and privacy of your personal information and content you post on muuver.com.
Following are the special requirement statements we must make for EU resident member users.
Description of Processing Activity
Purposes of Processing
- Provide, test, promote, and improve the Services
- Gather usage statistics of services
- Provide customized viewing experience
- Publish and distribute user-generated content
- Provide access to paid content
- Pay members in our MiDATA Program for certain data access and analysis
- Fight spam, fraud, and other abuse of services
- Makes votes on content or topics
- Comment on content
- Create games and surveys
- Communicate with other member users
- Create groups for other members to join
- Track referrals of friends who visit and sign up
- Compare certain results of their data with others’ data
- Visualize their data and network connections
- Analysis for ad targeting
- Targeted personalised ad delivery
Legal Bases
In order to provide the Services, Muuver collects and stores personal data about its users to fulfill its contractual obligations to users as described in our Terms of Service.
Muuver also pursues its legitimate interests by collecting minimal data of logged out users to provide the Services, as outlined above. These legitimate interests are not outweighed by (nor do they violate) our users’ privacy interests because we collect minimal user data for these purposes and we are fully transparent about these activities.
Where Muuver collects and stores personal data about non-users mentioned in user-generated content, it does so under performance of contract obligations to member users who use the Services to publish content on web sites hosted by Muuver Inc. In such cases, member users authoring such user-generated content containing personal data of third parties are responsible for that content. Muuver will consider related complaints in compliance with the General Data Protection Regulation’s rights of the data subject, as well as rights of expression and access to information.
Public Nature of Personal Data
Logged-in member users may choose to interact publicly with the Services in the form of reacting to a post, sharing a post, following other user accounts, sharing links on connected social media accounts, participating in public surveys, or writing original posts. Where such personal data may reveal special category protected data, it is processed on the basis that it is manifestly made public by the user. Additional information on potential consequences of such processing can be found below. If you do not agree to this public usage, do not create an account or use these features of the Services.
Search engines may index your Muuver member profile page, posts and comments, public interactions (such as reactions or shares), and survey results. Member users may also share links to your content on social media platforms such as Facebook or Twitter.
Categories of Personal Data Collected
Logged out users:
- Page visit and click history
- IP address
- Browser and operating system information
- DNT (Do Not Track) status
Logged in users (all but *required are optional):
- Username (*required)
- Full name (*required)
- Avatar image
- Email address (*required, non-public)
- Password (*required)
- Personal Bio
- Residential Address
- Personal & Family Status
- Gender
- Education & Employment Status & History
- Income Range
- General Interests
- Future Purchase Interests
- Personal Sentiments (explicit)
- Session activity (security)
- Linked social media accounts
- IP address
- Browser information
- Reading history (on Muuver only)
- Meta-data about posts and comments
- Network interactions (reactions, recommends, follows, connections, etc.)
- Posts, comments & responses
Paid Members:
- Billing information and history
MiDATA Members:
- Bank account or financial information for receiving payments
Business Members:
- Business information
Categories of Recipients of Your Data
Muuver shares minimal personal data with third-party processors and service providers for the sole purpose of carrying out the Services. Without the information the service could not be effectively performed. These processors offer at least the same level of data protection as that set out in this statement. This includes the following categories of recipients:
- Hosting, Storage, & Other Infrastructure
- Security
- Analytics
- Communication & Support
- Payment Processors
Payment Processors
Muuver may provides Services in conjunction with several payment processors, including: Stripe, PayPal, Google Play, and Apple Pay, through which users may pay for Muuver memberships, purchase ads or platform tokens, or receive payment based on participation in our MiDATA program. Those companies acting as payment processors may collect and store personal data related to your billing information and history in order to provide their services, and may collect and store personal data and business data to prevent fraud and other abuse.
When you delete your Muuver account, Muuver deletes your personal data as explained in this policy. However, to delete your payment or billing information, you will need to do so with your payment provider, as Muuver only has minimal secure access to those records as needed to provide the Services.
Use of Algorithms to Personalize User Experience
Muuver does not use algorithms to determine or filter which content to display to users. We allow member users to create their own content filters so they can create their own viewing experience based on the interests, topics and people they desire or do not desire to see in their viewing experience.
Muuver collects and stores personal data about its users to personalize their viewing experience by displaying content tailored to the preferences and interests indicated by the users (including through their viewing history and Services interactions). This does not constitute automated decision-making as that phrase is used in the GDPR because it does not produce any legal effects or similarly significant effects for member users. Muuver also moderates content for the purposes of fighting and preventing spam, fraud, and other forms of abuse, and may rely on algorithms as part of doing so.
Potential Consequences of Processing
By creating and using an account on Muuver, member users may make certain personal data about themselves public and accessible to others on their profile and through network interactions. This may in some cases constitute special category protected data which is considered manifestly made public by the user.
Due to the public nature of information posted to Muuver, it may be possible for third parties to derive identifying personal data from posts, whether by reading, inference, supplemental research, or automated extraction and analysis.
Member users are free to use their real name and information, or a pseudonym of their choosing, for their account. Users may also choose to use the service without posting data or engaging in network interactions. However, if you do not agree with and accept the risks of such usage, you may not use the Services.
Member users must use their real name and information to participate in the MiDATA member program in order to be paid for earnings generated by their data’s value and their engagement with advertisers. If you do not agree with and accept the risks of providing your real name and banking information for payment, you may not use the Services.
Cross-border Transfers
Retention
Muuver retains personal data associated with your account for the lifetime of your account. If you would like to delete your personal information, you can delete your account at any time. Deleted account profile pages will yield an error 404 “file not found” page, immediately upon initiating deletion, and will become unrecoverable in our system after a period of at least fourteen days. It may take several additional days for your personal data to be de-indexed from search engines, depending on those search engines’ practices, over which Muuver may have limited or no control.
To delete your payment or billing information, you will need to do so with your payment provider, as Muuver only has minimal secure access to those records as needed to provide the Services.
Rights of Data Subjects
- If you sign up for a Muuver account, you may at any time request an export of your personal information from your Privacy Settings page.
- You may correct information associated with your account from the Settings page, and the Customize Your Interests page to update your interests.
- You may withdraw consent by deleting your account at any time through the Privacy Settings page, which will erase your personal information completely within 14 days (except to the extent Muuver is prevented by law from deleting your information).
- You may object at any time to the use of your personal data by contacting privacy@muuver.com. If your complaint relates to alleged misuse of your personal data by a third party, it may result in suspension of that post or account in keeping with relevant law, public interest, our contractual obligations, and the rights of expression and access to information of others.
- Under EU law you have the right to lodge a complaint regarding the processing of your personal data by Muuver with the dedicated Supervisory Authority of your EU member state.
Subject Access Requests
For security and account ownership verification reasons, we process Subject Access Requests and account deletion requests from the account holder only. We are unable to process requests made by third-party services.
You can access the self-service download tool and account deletion mechanism by logging in to your account and navigating to and following the instructions on your Privacy Settings page.
3) CONSUMER PRIVACY FOR CALIFORNIA RESIDENT MEMBERS (CCPA)
If you are a California resident, the processing of certain personal data about you may be subject to the California Consumer Privacy Act (“CCPA”) and other applicable California state privacy laws. Beginning January 1, 2020, the CCPA gives you certain rights with respect to the processing of your personal data (known as “personal information,” as described in the CCPA).
This section provides additional privacy disclosures and informs you of key additional rights as a California resident:
Right To Know Request
Under the CCPA, you have a right to request information about our collection, use, and disclosure of your personal information over the prior 12 months, and ask that we provide you with the following information:
- Categories of and specific pieces of personal information we have collected about you.
- Categories of sources from which we collect personal information.
- Purposes for collecting, using, or selling personal information.
- Categories of third parties with which we share personal information.
- Categories of personal information disclosed about you for a business purpose.
- If applicable, categories of personal information sold about you and the categories of third parties to which the personal information was sold, by category or categories of personal information for each third party to which the personal information was sold.
To make a verifiable request for information about the personal information we have collected about you, please follow the instructions on the Data Download page to make a request to download your information. You can also email us at privacy@muuver.com.
Right To Delete Request
Household Requests
General Requests Under CCPA
Requests Made Through Agents
Disclosures of Personal Information for a Business Purpose
In the last 12 months, Muuver may have disclosed certain data from the following categories of personal information to the categories of recipients listed above in the ‘Categories of Recipients’ section for one or more business purposes:
Logged in users:
- Username
- Display name
- User ID number
- Avatar image
- Email address (non-public)
No Sale of Personal Information
Under the CCPA, a “sale” means providing to a third party personal information for valuable consideration. Since Muuver doesn’t currently make money from ads, we don’t collect data to facilitate nor enable third parties to advertise to you. At this time and pending final regulations and guidance interpreting the CCPA, we don’t believe any of our data practices constitute a “sale” under the CCPA.
It is our policy to NEVER sell or share your data without your expressed written direction and informed consent.
CONTACT OUR DATA PRIVACY OFFICER
Mailing Address:
MUUVER Inc.
c/o Data Privacy Officer
22 King St. South
Suite 300
Waterloo, ON Canada
N2J 1N8
Email:
Contact Form: